Our vision is that (hair)fashion nowadays directly comes from the streets instead of from the catwalk. And that's of course streets in urban surroundings. Doop is inspired by everything happening in places like Amsterdam, Tokyo, New York, Los Angeles and so on. This is translated into hairstyling products of the highest standard, fit to meet all the needs of this target group. Our claim is that "if we don't have it, you don't need it".
In Dutch the name Doop is pronounced "dope" and in its communication we are playful referring to that. Doop is extremely addictive.