Alcohol, Sulfate and Paraben free, this Kings Clay by Gents & Lords is made with all natural Moroccan Clay. It seems a little like it’s going to be a bit grainy or dry at first. When you give it another whirl in the container or start to rub it in your hands it turns rather smooth. The scent put me a bit off at first but once I scooped it out it became pleasant. It seems that every next step with this pomade just gets better and better. Giving me a nice woodsy type scent, I started to apply. I used a dime size at first but wanted more defined comb lines so I threw in another scoop. This is a nice medium with a healthy finish. A great pomade for those one dab textured looks or the extra scoop refined styles.