Blue Magic is an American ethnic hair care brand that was founded in 1972. The product line includes a range of hair care items, primarily conditioners, to meet the needs of ethnic consumers. The brand’s original item, Blue Magic Conditioner Hair Dress, continues to be the number one selling ethnic hair conditioner. 

Blue Magic was developed in part to be a more affordable alternative to the industry’s leaders at the time. Petrolatum based products had already proven as an effective conditioner for most ethnic hair types. Blue Magic tried to make them more affordable to the everyday user. Instead of using the more unique metal containers, Blue Magic opted to have larger, plastic containers to last longer. Still today Blue Magic boasts the best value per ounce of any leading brand.