At the heart of men's grooming for more than 100 years, Gillette understands that when men look good, they feel good and they perform well. This means that shaving & grooming plays an increasingly important role in a man's day. With the number of men engaging in facial and body grooming on a daily, weekly or monthly basis, one thing is clear: men have carved out their own niche in the beauty industry and Gillette offers products specific to their needs.