"Pomade For The Common Man" - By James Bui

Allow me to introduce you guys to Suavecito Firme Hold — the most controversial and one of the most discussed water-based pomades out there. Some hate it. Some love it. Almost everyone’s tried it. So, I’m here to add myself to the conversation.

*This review will replace the one I made two years ago.*

Technically, Suavecito Original was the first water-based I’ve ever tried, and the Firme Hold was the second. Thus, there is a great sense of nostalgia when I had that first wift of Suavecito. It’s been two years since I’ve last smelled it.

Suavecito Firme Hold Pomade top label

The Suavevito jar is a classic. Everyone knows what it looks like, but this is the first time I’ve ever seen a huge ass 32oz. jar. It’s pretty effing massive. Opening it up, you got that classic cola-colored pomade…many others have adopted this color for their product such as Admiral and Uppercut Deluxe.

But more characteristic of Suavecito is its fragrance. I’m a big fan of it. Like anything else from this pomade, some people love it and some people hate it. As you guys already know, I prefer cologne-like or clean/fresh aromas for my pomades. This definitely qualifies as one.

Suavecito Firme Hold Pomade open can


Suavecito is a bit harsh in this regard, but not as bad as I remembered to work with. It has a pretty thick consistency, even thicker than Imperial Classic Pomade. Also, it dries at a much quicker rate than most other pomades except for Uppercut Deluxe (that stuff dries way too fast). Application is undesirable, but the advantages come to play later during styling.


Time. Quick. Unbeatable in this regard. Suavecito is a basic and standard pomade…its characteristics are predictable and very straightforward. No fuss. You’ll get your pomp made in no time.

Slickness. This is probably the weakest characteristic of Suavecito Firme Hold. It lacks the ability to essentially grab and bring the hair into a slick flow towards the back.

Strength. This is its strongest characteristic. It has a strength-to-weight ratio that is comparable to even the heaviest of water-based pomades. Suavecito Firme feels lighter and cleaner than many other water-based pomades, but has a strength that is different than most others. Its characteristic is a mix of the original Admiral formula and Imperial Gel Pomade. In short, its strong as hell.

Suavecito Firme Hold Pomade - pomp front view

Suavecito Firme Hold Pomade - pomp top view


Suavecito Firme Hold Pomade - top view

Suavecito Firme Hold Pomade - pomp side view


Suavecito Firme receives my seal of approval. Yes. You read that correctly. Suavecito Firme receives my seal of approval. There are many people out there who expect me to disprove of this pomade as being to basic, but I must honestly say that I would use Suavecito on the daily.

It’s not a perfect pomade — far from it. I’d like to describe it as the McDonald’s of water-based pomades. A staple, basic as fuck, but nevertheless…a great product at an even more amazing value. It not only gets the job done, it also does better many other products. The downsides comes out in its lack of slickness, application, and tendency to dry out one’s hair/scalp. However, this is repaid in its affordability and raw performance.

-James Bui A.K.A. The Pomp