Suavecito Pomade has always been one of my favorite water soluble pomades, and is arguably one of the most popular brands on today's market. For this reason I decided to use many other brands and types of pomades before returning to it for a review. Because of the hype surrounding Suavecito Pomade I spent 4 days using this water based pomade to be sure that it is still living up to it's name. It is. Suavecito Strong Hold Pomade is designed for the toughest of tough hair to train, and when applied to dry hair it does just that. It makes thick stubborn hair do what ever it is that you want it to. This pomade dries and sets in 10 to 15 minutes, boasts a moderate shine, and holds hard with a clean cologne scent until you rinse your hair with water.