John Allan's Blu Pomade is a nicely packaged quality light hold water based pomade. It emphasizes the fact that it is a light holding pomading all over the packaging so that there is no misconception. This is not your strong holding, hair locking, pomp it as hard as you can water based pomade. John Allan's Blu Pomade stands out from the crowd by leaving your hair soft, shiny and recombable much like light petroleum pomade. Blu scoops out like a runny wax and works into hair as easily as a cream. This pomade is ideal for people with long straight hair that are trying to achieve the classic loosely held hair styles such as the comb over and slick back. It's simple yet elegant packaging and faint clean cologne fragrance renders this pomade perfectly non-gendered.