Suavecito Pomade is one of my go to staple pomades and is among my top sellers with good reason. Suavecito's clean cologne scent and branding kick started it's popularity, but it maintains it's status because of its reliability and effectiveness. Suavecito Original Hold Pomade has a sticky yet creamy consistency that combs into even the thickest hair with ease. 10 to 15 minutes after application it drys with medium hardness and shine. For extra stubborn hair, check out Suavecito Pomade Firme Hold.